LIKES: being in the creative sequence at UT, coffee, dogs, crafting, making jewelry, watching seasons of various shows on netflix, singing, going on random adventures, chocolate and peanut butter.
DISLIKES: ketchup, traffic, accidentally turning off your alarm meaning to hit the snooze button, hanging up clean laundry.
With one sole location in Dallas, TX, this agency appears to be all about fun and games with an emphasis on telling the whole truth. They seem to pride themselves on their independence from owners and outside investors.
The work environment seems to be one that makes sure to keep people interacting, but also keep them humble. The culture portion of the website paints the picture of a big, colorful, creative-filled room, where people are free to discuss, play, and bounce ideas off of one another. Already accomplished advertisers are placed next to newbies and everyone is encouraged to learn from one another. Sounds like an environment that I would definitely like…
A couple of their more well-known clients are: Chick-fil-A, The Home Depot, and Fruit of the Loom…like I said, these are just a couple. There are far more listed than I have the time to name.
This seems like a great agency to work for.
DDB is an advertising agency with locations all over the world. The agency gathers its initials from Bill Bernbach, Ned Doyle, and Maxwell Dane, who were three men who gave the advertising industry a jump-start.
This is an agency with the desire to appeal exclusively to human nature. By gathering precious insight, they believe they have the ability to gather solid ideas which can “propel a brand for years”.
On a deeper level, DDB believes that they should use their creative powers for good by sending positive, uplifting, higher-level messages into the world.
Shown above is a screen-shot from one of their award winning campaigns which aimed to remind women of the dangers of applying makeup while operating a vehicle. Their strategy was to first figure out where women were gathering their makeup advice and then to harness that as a way to make them pay attention.
They found out that many women were paying attention to online youtube tutorials featuring a few key spokeswomen, one of which is a woman named Nikkie. By featuring Nikkie in their campaign, they were able to appeal to many women as the video went viral. Many women re-posted the video and were surprised at the breakthrough way the agency approached them.
Here’s the link to check it out:
“Liquid gold diggers love liquid gold”
Wieden + Kennedy
This advertising agency has locations in Portland, New York, Sao Paulo, London, Amsterdam, Delhi, Shanghai, and Tokyo. Their offices are independent of one another and each embody the culture in which they are placed.
They seem to have a lot of high-profile clients, a few of which are Coca-Cola, Facebook, Old Spice, Oreo, Nike, and P&G. While mulling through the website, I noticed that I am very familiar with a bunch of the work they have put out. The Heineken advertisement, placed on the home page of their website, is one I have seen on television many times.
The picture I featured on this entry comes from an advertisement that they did for Kraft Macaroni. I love their comparison of macaroni to liquid gold, Clever and definitely made me chuckle.
To give it a look: http://www.wk.com/office/portland/client/kraft
This agency, which has been around for 25 years, is one that seems to keep one eye fixated on pop-culture. With over 800 employees, Crispin Porter + Bogusky has five separate locations that operate as one global agency.
Quirkiness, playfulness, and out-of-the-box thinking seem to be staples in their unique approach to ad-making. Campaigns like those that they did for Burger King (the subservient chicken, for example) led to extreme user interactivity.
Their Extreme Baby Carrots campaign also accurately demonstrates the vibe that the agency seems to exude: crazy, over-the-top, boundary pushing greatness.
Lately I’ve been gathering art directed copy in an inspiration folder for later days. I haven’t really had the opportunity to do something like this quite yet, but I look forward to spending lots of time learning this summer when my schedule frees up a bit.
I really love the way the arches bring everything together. It seems to fit so compactly, but keeps an air of openness at the same.